One thing that really bugs me about all of these Web 2.0 social sites is that they are still controlled by elitist financing. All of them rely on a core group of heavy users but none of them enable these people ownership in the companies that they are building nor any reasonable income. They are all going after the VC dollar and the entrepreneurial life changing event. Hoarding like this is so bubble.
Further, it's a completely hypocritical and cynical spin on the entire notion of open source and community. It even makes news organizations look positively progressive. They at least pay their contributors.Prediction: this boomlet will end with a thud (again). Further, "innovations" like this will continue to land with thuds until a participatory financing model is built that sustains community development.