MMOCs? (Massively Multiplayer Online Corporations?)

For years, I've wanted to turn a game into a real company that produces real products. The problem was the way in. Kluster looks like it might have a way in (he was also able to leverage Chris Anderson's "free" concept into a slot at TED). It's a variation of McLuhan's thesis: to a large enough crowd, any intractable problem is easy to someone.