Here's an example (via al Qaeda's propaganda video) of how core global functions are hijacked (Google, in this case) to amplify messaging and how decentralized tinkering networks (al Qaeda's media arm) improve over time: "The Power of Truth" Review of the video by Jarret Brachman, research Director at the CTC: "It's beautifully crafted propaganda, and it's a huge problem for us... You're left shaking your head and saying, 'Yeah, I guess they're right.' "