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February 24, 2009


Brad Spangler

One might view this through the lens of Strauss & Howe's generational cycles framework.


As we seem to potentially be in the midst of a "fourth turning" crisis, different generations are entering different phases of life. The Hero archetype Millenial generation are entering the young adult years while Nomad archetype Generation X is transitioning to comparatively sober mid-life.

Dave Anderson

More likely people are not buying booze at bars/restaurants and instead substituting fairly low value consumption by drinking at home/drinking in a buddy's back yard etc building up the social capital that is probably going to be the most reliable capital used over the next couple of years.

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